Golden One —
Time’s been moving like a full gallop.
One of nature’s best teachers: the horse.
A horse doesn’t burn out when it doesn’t force.
At 70%—measured—there’s power without push.
Feels like a cue.
We each get to choose: pace and calm, even in the gallop.
That’s the energy this spring.
The Spring Playlist — “Giddy Up”
Music resets our rhythm.
This playlist is a playful mashup—anthems, mantras, and rooted vibes.
It opens with Hold On — OGT Badassador and Nick Waraksa.
When I first heard it, the word “hold” stayed with me.
Over dinner the other night, I asked Nick what he meant. His answer was simple:
“It’s not about clutching. It’s about remembering to hold and care for yourself—
to be the ripple effect.”
Which brought me right back to the first thing I ever wrote—A Humanifesto.
Because the message hasn’t wavered: Your self-love invites and ignites shared love.
Up for a Spring Fling?
Spring Renewal Offer - Insiders Only 1st Access
As an OGT insider, you have exclusive access to our Spring Tiered Offer, which is not yet available to the public:
-$30 OFF orders $200+ use code: RVL30
-$100 OFF orders $500+ use code: RVL100
-$250 OFF orders $1,000+ use code: RVL250
Limited batch collections. Best sellers. Freshen your wardrobe and...pass it on.
Share this offer with someone in your orbit who’s always asking about your threads.
What I’ve Been Living In
People often ask what I actually wear.
Truth is, I live in the things we make.
Lately, it’s been the Aer Linen Shirt — a breathable linen with a collar that adds structure — paired with our Ease Pant, a relaxed yet structured silhouette that has become a daily go-to.
I’m also reaching for my wear-everywhere staple — the Waffle Raglan, handcrafted from organic cotton. Breathable year-round. Dress up, dress down.
They say you never forget your first love. The shirt that started it all — the Raw V Tree Shirt. Beginning to be imitated, yet we believe love and soul are a felt sense that can’t be duplicated.
Two of my warm-weather staples just came back around — the Tree Tank and the (twice sold out) Milano Mids. Get ‘em while they’re hot.
OGT Ready-wear for everywhere. If you know, you know.
Try Before You Buy — At Home
One thing we hear from those who’ve never experienced the somatic feel of our fabric and the drape of our silhouettes:
“I wish I could feel the clothes before committing.”
Because the feeling is the point.
So we created something simple. Try pieces at home before deciding, before we run your card.
Love it? Keep it. Not the one? Send it back.
Easy.
Just a chance to discover what all the “comfiest AF clothes ever” talk is about. Please share with friends.
Three Ways to Participate in the Thread
Speaking of participation…
1 — Share the Thread: An Incentive for You
Finally, a humble and “real-real” ask.
Growing the business through Instagram ads has never felt aligned with how we want to build the company authentically.
And personally, I’d much rather reward (i.e., pay out) the benevolence of our brand fans than send money to Mark Zuckerberg. That’s why we created the Golden Circle.
If you don’t already have it on your phone, take 33 seconds and download it to your wallet; it’s a small miracle.
Any time someone compliments your clothes, have them scan your custom Golden Circle QR code on your phone.
They receive $30 off on their first purchase — and you receive $30 in credit you can redeem as you wish.
Thank you for spreading the thread.
If you have questions, reach out to us anytime [email protected]
2 — Help Us Discover Wholesale Retail Opportunities in Your World
We’re ready to build on the success of our Abbot Kinney flagship.
And we want to grow the way we always have — through community.
Recently, a brand fan mentioned a friend who owns a beautiful experiential eyewear shop in their hometown. Now we’re exploring a potential OGT pop-up there.
It reminded me: everyone reading this has taste — or you wouldn’t be here.
So I’ll ask: Where in your world would One Golden Thread belong?
We welcome introductions to
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Boutiques in your world
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Experiential retail spaces
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Nordstrom-esque retail connections
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Stores that value craft and feeling
Reach out to us at:
The Oasis Is Waking Up
Spring also means gatherings again.
If you’ve been to our Venice space, you know, the speakeasy Kyoto-style garden in the back we call The Oasis.
We’re ramping up programming again.
Music.
Conversation.
Tea.
Ideas.
The kind of evenings where strangers become community.
If you’re in Los Angeles, join us.
A Golden Parting Thought
Nature never forces growth.
It creates the conditions where true power exists.
Light.
Water.
Time.
As life unfolds in flow.
Maybe the same is true for us.
Especially in a chaotic world that feels like it’s galloping.
Find the rhythm.
Move at 70%.
Powerful. Calm.
We’re better in this together.
Giddy up, goldenly,
Jeff Scult
Chief Weaver | One Golden Thread
